Take advantage of our longest running in-store program. Ten years ago, the EMS Foot Guru Program was created with the mission to provide the most comprehensive in-store footwear fitting and purchasing experience in the outdoor industry.
Every EMS store location has a Foot Guru, a store employee trained by both in-house staff and vendor partners to be experts on our full assortment of footwear and emerging technologies in the industry; ensuring you leave with the shoes and accessories custom-fit for you and your needs.
Set up an appointment today with your local EMS Foot Guru and take the first step to finding your perfect fit!
Before You Buy
1. Don't wait until the last minute
Purchase your new footwear several weeks before extensive use.
2. Try on your footwear later in the day
This is when your feet reach maximum size, so it's best to buy shoes in the afternoon
3. Respect your socks
When trying on any new footwear, we recommend:
- A thick sock if your feet are narrow.
- A thin sock if your feet are wide.
4. Make sure your new shoes pass the fit test:
- Tap your heel back into the heel cup and lace the boot so it feels snug, but not too tight.
- Your toes should be free to wiggle without feeling cramped.
- Tap your toe on the floor. Your toes should not touch the front of the boot, even on impact.
- The heel of the boot should fit snugly with minimal heel lift. Check heel lift by rising up on your toes. Excessive lift may be correct with a combination of insoles, thicker socks, and alternative lacing techniques (see right).
- Always make sure the boot flexes when your foot does; the ball of your foot should line up with the widest part of the boot.
5. Be sure your shoes fit your activity as well as your foot.
Weather, temperature, terrain, and pack weight are important factors.
Shop the way you want
online ems.com | phone 888-463-6367 | stores all locations
After You Buy
Lacing Alternatives for Low-Cut Boots and Trail Shoes
High Instep and/or High Volume
This pattern increases space for your instep and alleviates discomfort on the top of your foot.
Low Volume and/or Narrow Foot
If your foot slides around, a lace lock at the bottom of the boot eliminates excess volume.
If your heel slips, a lace lock at the top of the boot pulls the boot heel closer to your foot.