The Conservation Alliance is a group of outdoor industry companies that disburses its annual membership dues to grassroots environmental organizations. Since 1989, The Conservation Alliance has contributed more than $9.5 million to conservation projects throughout North America.
While we had been members in good standing of The Conservation Alliance since 1997, Future Consciousness inspired us to step up our game in 2008, when we made a five-year, $500,000 commitment to The Conservation Alliance’s Legacy Fund. The Legacy Fund is a $3.5 million endowment created as a permanent source of operational funding to ensure that 100% of all membership dues continue to fund conservation projects.
In 2010, we further strengthened our commitment to The Conservation Alliance by pledging an additional $100,000 annually as part of the new Pinnacle Membership Level. Directing 100% of our financial donations to The Conservation Alliance ensures that our contributions have the greatest possible impact on projects throughout the country as well as here in the northeast.