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The SmartWool story started on the cold Colorado ski slopes some 20 years ago with the idea that toes didn't have to be cold. One simple pair of Merino wool socks challenged the conventional wisdom and forever changed the way outdoor enthusiasts looked at their feet. SmartWool uses nature's finest Merino wool to create year-round, temperature regulating socks, apparel and accessories. They put Merino where it matters most-next to your skin. Then they make it even smarter with innovative fabric technologies and designs. Whatever the adventure, SmartWool products allow people to do more of what they love, in extraordinary comfort.