Latest News & Press Releases
Eastern Mountain Sports to Partner with TerraCycle
April 2022 – Eastern Mountain Sports has recently partnered with TerraCycle, a world leader in the collection and repurposing of hard-to-recycle post-consumer waste based in New Jersey. The partnership will focus on select upcycled products using raw and pre-production fabrics as well as marketing materials.
Eastern Mountain Sports to Participate in Smartwool’s Second Cut Project
April 2022 – Eastern Mountain Sports will be a participating retailer in Smartwool’s upcoming Second Cut™ Project, a sock give-back initiative to promote retail circularity. The program, now in its second year, is timed around Earth Day and aims to lessen material waste impact. From April 11th to April 24th, 2022, collection points at EMS store locations will be available for customers to donate used, clean socks (of all brand names) to then be recycled into new products through a partnership with Material Return™.
Eastern Mountain Sports to Partner with Cotopaxi on Product Collaboration for the Adirondack Mountain Club
March 20, 2022 – Eastern Mountain Sports has recently partnered with outdoor brand Cotopaxi on a limited edition, co-branded product to celebrate the Adirondack Mountain Club’s 100th anniversary. The windbreaker, featuring a design unique to the partnership and made with 100% repurposed material, will be available at all EMS retail locations as well as on ems.com, with 20% of the product proceeds benefiting the projects and mission of the ADK.
Eastern Mountain Sports Collection to Feature REPREVE Recycled Fabric
Meriden, CT (March 2022) – Eastern Mountain Sports is launching a new sustainable apparel collection this month. The Softspun series, available in the women’s lifestyle category, is made from a total of 14,156 plastic bottles that are broken down and woven into polyester fiber known as REPREVE®. Made by Unifi, Inc., REPREVE® is the global leader in branded recycled performance fibers, offering certified and traceable high-quality content made from 100% recycled materials— including post-consumer plastic bottles and pre-consumer waste. To date, REPREVE® has recycled over 31 billion plastic bottles.
Beer and Gear to Support the Catskills Eastern Mountain Sports Partners with West Kill BrewingWest Kill, NY – On February 5, 2022 Eastern Mountain Sports and West Kill Brewing will be hosting a beer release event in support of the Catskill Center. The event, highlighting “Mountain Life,” a collaboration brew between the two brands, will give proceeds to the over 50-year-old nonprofit through gear raffles, snowshoe rentals, and beer purchases.
Made Back East: The Wild White Mountains Eastern Mountain Sports and The North Face Partner on Nature Photography Preservation Film
Eastern Mountain Sports has partnered with The North Face and VAGRANTS to create the second film in the Made Back East collection. The film, released on October 15th, highlights landscape and wildlife photographer Shaun Terhune of Littleton, New Hampshire.
“I was thankful and thrilled to see that this film really did capture something of the spirit of this exceptional region I love so much… Wild places like these can really only be saved and preserved if the larger public appreciates them,” says Terhune.
VAGRANTS is a Production and Filmmaking company based out of Boston, Massachusetts. Quotes Director Jack LeMay: “I was hooked by the challenge of (the White Mountains) bony granite, the majesty of their ancient forests, and the rare glimpse of their awesome wildlife. I found Shaun’s photography a couple years ago and could sense that shared curiosity and passion radiating from his images.”
Eastern Mountain Sports to Partner with Mount Washington Observatory
As of March 1, 2021, Eastern Mountain Sports will continue their ongoing partnership with the Mount Washington Observatory, a climate research center located in the White Mountains of New Hampshire.
Eastern Mountain Sports will serve as the Official Retail Outfitter of the Observatory for a three-year term, extending its longstanding partnership.
“The summit of Mount Washington is home to the world’s worst weather and wind speeds of up to 231 miles per hour. So it’s both an honor and an obligation for EMS gear to stand up to the challenge when it comes to outfitting the observers and staff up there. They do incredible work,” says Kerry Muricchio, Head of Merchandising at Eastern Mountain Sports.
Eastern Mountain Sports is Dog Friendly
As of May 2021, Eastern Mountain Sports will allow dogs in their retail locations. This policy, designated by decals at the entry of the stores, encourages customers to shop with their (leashed) dogs.
“The outdoors are best enjoyed with family and friends. At EMS, our dogs are a part of our family! So it only made sense that we invite our four-legged family members too,” says Kerry Muricchio, Head of Merchandising at Eastern Mountain Sports. Twenty EMS stores (excluding their Manchester location, located in the Mall of New Hampshire) will promote this policy until further notice. The stores will also provide water bowls for customers to hydrate their companions.
- Eastern Mountain Sports Collection to Feature REPREVE Recycled Fabric
- Beer and Gear to Support the Catskills
- Made Back East: The Wild White Mountains Eastern Mountain Sports and The North Face Partner on Nature Photography Preservation Film
- Eastern Mountain Sports to Partner with MWOBS
- Eastern Mountain Sports is Dog Friendly