Latest News & Press Releases
Eastern Mountain Sports to Support Vermont Flood Response and Recovery Efforts
July 19th, 2023 – As of July 18th, Eastern Mountain Sports is partnering with The Vermont Community Foundation to support the VT Flood Response and Recovery Fund in disaster response and recovery efforts across the state following heavy rainfall resulting in flooding. Customers can donate to the fund at all Eastern Mountain Sports locations at point of sale and for a limited time, donations will be matched by EMS® and brand partners Smartwool®, Deuter®, and Osprey®.
EASTERN MOUNTAIN SPORTS JOINS 1% FOR THE PLANET GLOBAL NETWORK AND ANNOUNCES RETURN TO VERMONT MARKET AS EXPANSION AND GROWTH PLANS CONTINUE
MERIDEN, CT – May 9, 2023 – Eastern Mountain Sports (EMS), a business unit of GoDigital Media Group and the most trusted source for outdoor apparel, gear and guidance for outdoor adventurers, is reinforcing its commitment to the environment by aligning with the global non-profit organization 1% for the Planet. As part of this alliance, EMS is pledging 1% of its annual revenue of EMS Brand product sales to support environmental causes. On the heels of this partnership, EMS also announced today its return to Vermont with the opening of its new flagship store in Burlington, VT.
EMS Kicks Off Trails Week with Sleeping Giant State Park Employee Cleanup
May 7th, 2023 – Eastern Mountain Sports is kicking off its first annual #EMSTrailsWeek, inviting employees, brand and non-profit partners, as well as customers and community members at-large to join along. The goal, according to EMS, is to celebrate and take care of local trail networks by joining clean-ups and partaking in trail maintenance efforts in conjunction with area non-profit organizations.
EMS to Participate in Smartwools Second Cut Project
April 2023 – Eastern Mountain Sports will be a participating retailer in Smartwool’s Second Cut™ Project, a sock give-back initiative to promote retail circularity, for the month of April. The program, timed around Earth Day, aims to lessen material waste impact. From April 1st to April 30th, collection points at EMS store locations will be available for customers to donate used, clean socks (of all brand names) to then be recycled into new products through a partnership with Material Return™. This will be Eastern Mountain Sports’ second year as a participating partner.
Eastern Mountain Sports to Open Flagship Store in Burlington, VT
November 2022– Eastern Mountain Sports is opening a new retail location in Burlington, Vermont. The new store, scheduled to open at the end of November, will be located at 59 Garden Street, South Burlington and will serve as a flagship for the outdoor retailer and will demonstrate the spectacular new EMS store concept to be rolled out throughout the Group.
Eastern Mountain Sports Grand Opening in Burlington, Massachusetts
September 2022– Eastern Mountain Sports will be celebrating a Grand Opening in Burlington, Massachusetts from September 23rd to September 25th, 2022. The retail space, located across from the Burlington Mall at 90 Middlesex Turnpike, opened its doors officially on September 16th. This weekend’s event will feature vendor partners, prize wheel, giveaways, coupons as well as promotions within the store.
“We are delighted to be returning to the Greater Boston Metro market. The elevated retail space along with our experienced guides make this an exciting opportunity to serve both seasoned outdoor enthusiasts and those looking to get outside and try something new,” says Dave Barton, EMS President & CEO.
Eastern Mountain Sports Partners with American Cancer Society For Bicycles Battling Cancer Event
Massachusetts (August 2022)– Eastern Mountain Sports has recently announced its partnership with Bicycles Battling Cancer, a DetermiNation endurance event happening in Lancaster, MA on September 24, 2022. The sponsorship will aid in funding groundbreaking research, cancer prevention and early detection, support, and public policy for the American Cancer Society, the largest private, nonprofit provider of cancer research.
Eastern Mountain Sports West Kill Brewing to Partner For Catskills Center
New York (August 2022)– Eastern Mountain Sports has recently announced its second collaboration with West Kill Brewing, slated to release the second week of August. The summer collaboration brew will again benefit the Catskills Center and will be launching at the Hike for the Catskills kickoff event, a fundraising initiative for the non-profit.
Eastern Mountain Sports to Sponsor Seek the Peak Mount Washington Observatory Fundraiser
Gorham, NH– Eastern Mountain Sports will be a presenting sponsor of Seek the Peak, the largest fundraising event for the Mount Washington Observatory. Every July, participants from across the country and worldwide gather in the White Mountains of New Hampshire individually, with teams, or as sponsors and choose an adventure to raise funds for MWObs, a climate research center located in the White Mountains of New Hampshire.
Eastern Mountain Sports to Sponsor Keep NH Brewing Festival
Concord, NH (July 2022) – Eastern Mountain Sports will be a participating sponsor of this year’s Keep NH Brewing Festival, presented by the New Hampshire Brewers Association. The annual summer fundraising event is happening Saturday, July 9, 2022, from 12 to 4pm at the Everett Arena Waterfront Park in Concord, New Hampshire.
Eastern Mountain Sports to Sponsor Maine Outdoor Film Festival
Portland, ME (August 2022) – Eastern Mountain Sports has recently partnered with The Maine Outdoor Film Festival (MOFF) as a participating sponsor in its annual summer event happening July 28th to Aug 14th, 2022 in Portland, Maine. This multi-day international festival of adventure, conservation, and the arts includes three weekends of outdoor screenings, filmmaker panel discussions, as well as other networking events. After the Portland flagship, MOFF tours the northeast with two hour programs at main street theaters, outdoor venues, educational institutions and other community locations.
Eastern Mountain Sports Corporate Team For Alzheimer’s Association 48 Peaks Event
New Hampshire (June 2022)– Eastern Mountain Sports has recently announced its involvement with 48 Peaks, a collective fundraising event for the Alzheimer’s Association’s The Longest Day®. Throughout the month of June, teams hike one of New Hampshire’s 48 peaks above 4,000 feet while raising awareness and vital funds to support research and local families affected by Alzheimer's disease and all other dementia.
Eastern Mountain Sports to Partner with TerraCycle
April 2022 – Eastern Mountain Sports has recently partnered with TerraCycle, a world leader in the collection and repurposing of hard-to-recycle post-consumer waste based in New Jersey. The partnership will focus on select upcycled products using raw and pre-production fabrics as well as marketing materials.
Eastern Mountain Sports to Participate in Smartwool’s Second Cut Project
April 2022 – Eastern Mountain Sports will be a participating retailer in Smartwool’s upcoming Second Cut™ Project, a sock give-back initiative to promote retail circularity. The program, now in its second year, is timed around Earth Day and aims to lessen material waste impact. From April 11th to April 24th, 2022, collection points at EMS store locations will be available for customers to donate used, clean socks (of all brand names) to then be recycled into new products through a partnership with Material Return™.
Eastern Mountain Sports to Partner with Cotopaxi on Product Collaboration for the Adirondack Mountain Club
March 20, 2022 – Eastern Mountain Sports has recently partnered with outdoor brand Cotopaxi on a limited edition, co-branded product to celebrate the Adirondack Mountain Club’s 100th anniversary. The windbreaker, featuring a design unique to the partnership and made with 100% repurposed material, will be available at all EMS retail locations as well as on ems.com, with 20% of the product proceeds benefiting the projects and mission of the ADK.
Eastern Mountain Sports Collection to Feature REPREVE Recycled Fabric
Meriden, CT (March 2022) – Eastern Mountain Sports is launching a new sustainable apparel collection this month. The Softspun series, available in the women’s lifestyle category, is made from a total of 14,156 plastic bottles that are broken down and woven into polyester fiber known as REPREVE®. Made by Unifi, Inc., REPREVE® is the global leader in branded recycled performance fibers, offering certified and traceable high-quality content made from 100% recycled materials— including post-consumer plastic bottles and pre-consumer waste. To date, REPREVE® has recycled over 31 billion plastic bottles.
Beer and Gear to Support the Catskills Eastern Mountain Sports Partners with West Kill BrewingWest Kill, NY – On February 5, 2022 Eastern Mountain Sports and West Kill Brewing will be hosting a beer release event in support of the Catskill Center. The event, highlighting “Mountain Life,” a collaboration brew between the two brands, will give proceeds to the over 50-year-old nonprofit through gear raffles, snowshoe rentals, and beer purchases.
Made Back East: The Wild White Mountains Eastern Mountain Sports and The North Face Partner on Nature Photography Preservation Film
Eastern Mountain Sports has partnered with The North Face and VAGRANTS to create the second
film in the Made Back East collection. The film, released on October 15th, highlights
landscape and wildlife photographer Shaun Terhune of Littleton, New Hampshire.
“I was thankful and thrilled to see that this film really did capture something of the spirit of this exceptional region I love so much… Wild places like these can really only be saved and preserved if the larger public appreciates them,” says Terhune.
VAGRANTS is a Production and Filmmaking company based out of Boston, Massachusetts. Quotes Director Jack LeMay: “I was hooked by the challenge of (the White Mountains) bony granite, the majesty of their ancient forests, and the rare glimpse of their awesome wildlife. I found Shaun’s photography a couple years ago and could sense that shared curiosity and passion radiating from his images.”
Eastern Mountain Sports to Partner with Mount Washington Observatory
As of March 1, 2021, Eastern Mountain Sports will continue their ongoing partnership with
the Mount Washington Observatory, a climate research center located in the White Mountains
of New Hampshire.
Eastern Mountain Sports will serve as the Official Retail Outfitter of the Observatory for
a three-year term, extending its longstanding partnership.
“The summit of Mount Washington is home to the world’s worst weather and wind speeds of up to 231 miles per hour. So it’s both an honor and an obligation for EMS gear to stand up to the challenge when it comes to outfitting the observers and staff up there. They do incredible work,” says Kerry Muricchio, Head of Merchandising at Eastern Mountain Sports.
Eastern Mountain Sports is Dog Friendly
As of May 2021, Eastern Mountain Sports will allow dogs in their retail locations. This
policy, designated by decals at the entry of the stores, encourages customers to shop with
their (leashed) dogs.
“The outdoors are best enjoyed with family and friends. At EMS, our dogs are a part of our
family! So it only made sense that we invite our four-legged family members too,” says
Kerry Muricchio, Head of Merchandising at Eastern Mountain Sports. Twenty EMS stores
(excluding their Manchester location, located in the Mall of New Hampshire) will promote
this policy until further notice. The stores will also provide water bowls for customers
to hydrate their companions.
- Eastern Mountain Sports Collection to Feature REPREVE Recycled Fabric
- Beer and Gear to Support the Catskills
- Made Back East: The Wild White Mountains Eastern Mountain Sports and The North Face Partner on Nature Photography Preservation Film
- Eastern Mountain Sports to Partner with MWOBS
- Eastern Mountain Sports is Dog Friendly